About Us

Created by Sid Yahya with a vision of nurturing confidence in women through simplicity. Pure is a curated aesthetic that portrays the beauty of minimalism and modern modesty. Each collection is created upon Pure’s signature silhouette and clean details that serves as every woman’s essential canvas.

The Pure woman is a confident individual that radiates from inside out.

Undaunted by the passing trends, she remain timeless in the stillness of perfection.